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5/24/2017 » 5/26/2017
2017 AMS Annual Conference

6/27/2017 » 7/1/2017
2017 AMS World Marketing Congress

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2017 AMS World Marketing Congress - Christchurch, New Zealand - Time to Submit

The 20th Academy of Marketing Science World Marketing Congress will be held from 27 June through 1 July, 2017. The host will be the University of Canterbury. Program Co-Chairs are Paul Ballentine (,  Lucie Ozanne ( and Ekant Veer ( If you are interested in being considered to become a track chair/co-chair or reviewer or to be of assistance in some other way, please contact Paul or Lucie now. The Call for Papers is available on the website for this congress.  If you are interested in participating, see the Congress page and contact the appropriate track chair.  The WMC promises to be another outstanding event!  Check out the photo gallery for photos from past WMCs.

2017 Annual Conference - Coronado Island, California

The 45th AMS Annual Conference will take place at the Hotel del Coronado on the Pacific Ocean next May 24 - May 27.  The submission system is open.  Program chairs Tek Thongpapanl and Kate Pounders have put together an enticing program outline that calls for research on the latest ground-breaking topics.

Remember that the finalists of the AMS Mary Kay Inc. Dissertation Competition will present two sessions at the annual conference: (1) the AMS Mary Kay Dissertation Award and (2) AMS Mary Kay Dissertation Proposal Award. More information about submitting an entry to the competition can be found at this link:

Attention Congress or Annual Conference Reviewers

If you are looking for instructions to a) create an account in the paper management system, b) log-in to the paper management system, c) manage papers assigned to you to review, d) submit a review or e) know how to find the conference in the easy-chair system, this slide deck is for you!  PLAY THE SLIDE SHOW if you want to use the hyperlinks and avoid seeing slides that you do not need!!  URL for slide deck:

AMS Review - Sheth Foundation Initiative for Marketing Theory

Doctoral Competition for Conceptual Articles

  • Co-Chairs: Ajay Kohli (Georgia Tech) & Manjit Yadav (Texas A&M University)
  • Five-page proposals due: February 15, 2017.

  • Six $1000 awards

Although the marketing discipline continues to make progress on multiple fronts, there has been growing concern in recent years about the lack of emphasis on conceptual/theoretical contributions. This is detrimental to long-term knowledge development in our field and significantly diminishes its impact and influence.The proposed initiative addresses this issue. Its overarching objective is to help advance theory development in the marketing discipline. Given the significant role played by doctoral students in a discipline, the initiative will be launched with a Doctoral Competition for Conceptual Articles that will be organized annually by AMS Review (AMSR).

Call for Proposals

2016 AMS World Marketing Congress - Paris, France

The 19th Academy of Marketing Science World Marketing Congress took place July 19-23 at IESEG School of Management’s Paris campus. 450 participants attended many of the more than 100 sessions covering the latest research topics including leveraging big data for marketing success, relationship quality in a high tech but not always high touch era and the latest in research publication ethics. Check back soon or see Facebook for photos of the gala dinner which took place on the Yacht de Paris as it cruised on the Seine through the heart of Paris. Olivier Dexemple, Head of Marketing for Coca-Cola France, was named 2016 AMS Global Marketer of the Year. Click HERE for a short bio about Olivier Dexemple. His address discussed how real-world brand management may be better referred to as "crazy-world" marketing and how managing brands like Capri-Sun, even though smaller than Coke, bring many challenges and pride in success. A big thanks to our team at IESEG and to our program chairs, Catherine Demongeot, Jean-Luc Herrmann and David J. Ortinau, for making this event possible. See the photo gallery for memories!

2017 Emerging Markets Conference Board Annual Conference

AMS is an official partner of the 2017 Emerging Markets Conference Board Annual Conference to be hosted in India. The conference will take place January 6-8, 2017 at the IIM Lucknow Noida campus in the National Capital Region of India. Deadline for abstract submission is August 30th 2016. More information can be found by clicking HERE.

AMS Publication News

Online Proceedings Archive Open: Springer has digitized the back volumes of Developments in Marketing Science (the Proceedings of the Annual Conference) as well as back issues of other AMS Proceedings. The Proceedings Archive can be accessed from the members page. If you'd like a copy of a back issue, contact Springer at and search Academy of Marketing Science.

Berkman Foundation Research Grant Fellowships and Student Scholarships

The Harold and Muriel Berkman Charitable Foundation® once again announces its Grant and Scholarship Application process for 2016. In the last two years, the Foundation has awarded over $50,000 in grants and scholarships. The deadline for applying is in August. For more information on the Berkman Charitable Foundation, including information about eligibility for and how to apply for an award, visit  

Berkman Charitable Foundation

The Harold & Muriel Berkman Charitable Foundation, Inc.® made its first awards in 2014.  The Board of Directors met on November 20 and completed awards to 21 students and two faculty members.   Among the students, 12 are US Combat Veterans, with 5 earning a Combat Infantryman Badge and three earning Bronze Stars.  In addition, several awards went to promising marketing students and two grants were awarded to further the development of science in marketing.  The Award Committee received over 150 scholarship applications and three dozen grant proposals. 

"This great country has given so much to mine and Muriel’s parents who came here with nothing and built a better life for our families, and this is our way of giving back” (Harold W. Berkman, November 20, 2014).

The Foundation is now accepting applications and grant proposals for 2015. . For more information, see or contact Barry J. Babin, Chair of the Berkman Foundation Awards Committee.

AMS Special Announcements

Click on "Members" in the upper right hand corner for access to members only page including Qualtrics data access and online access to JAMS and AMSR. 

Special offer for Active AMS Members for discounted access to Consumer and Professional Panels. We've partnered with Qualtrics for low price data access. Completed and valid responses available for as little as $5 each. Go to the member page for more information about the AMS-Qualtrics Partnership

Online Access to JAMS
Members Only:  You can follow this link to access JAMS.  You must be logged in to the AMS website using your AMS user name and password.  As an added bonus, AMS members now have access to the Journal of Business Ethics, the Journal of Business and Psychology, and Marketing Letters as well.  Start your search here!


Join AMS Online Today!
Become one of the over 1,500 active members of the Academy of Marketing Science. AMS is an international, scholarly, professional organization, dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world.

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Contact AMS:
Academy of Marketing Science
Louisiana Tech University
PO Box 3072
Ruston, LA 71272

Phone: (318) 257 2612(318) 257 2612   or Fax: (318) 257-4253

Other Upcoming Conferences/Events

Call for Papers: RAM Special Issue on Visualization, Deadline January 5, 2017.

Latest Issue of RAM (Recherche et applications en marketing).

Special Issue: Journal of Global Scholar of Marketing Science - September 30, 2016

Researching Consumers of Emerging Markets -  January 5-7, New Delhi

New Journal:

Global Advances in Business Communication Journal

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Members Only:  You can get online access JAMS and AMSR as an active member.  You must be logged in to the AMS web site using your AMS user name and password.  As an added bonus, AMS members now have access to the Journal of Business Ethics, the Journal of Business and Psychology and Marketing Letters as well.  Visit the "member" page to start your search here!

Please contact us with any questions at:

Phone: (318) 257-2612


AMS Distinguished Fellows