The 20th Academy of Marketing Science World Marketing Congress will be held from 27 June through 1 July, 2017. The host will be the University of Canterbury. Program Co-Chairs are Paul Ballentine (firstname.lastname@example.org), Lucie Ozanne (email@example.com) and Ekant Veer (firstname.lastname@example.org). If you are interested in being considered to become a track chair/co-chair or reviewer or to be of assistance in some other way, please contact Paul or Lucie now. The Call for Papers is available on the website for this congress. The submission system is NOW OPEN and the submission deadline is Oct. 8!! The WMC promises to be another outstanding event! Check out the photo gallery for photos from past WMCs.
The 45th AMS Annual Conference will take place at the Hotel del Coronado on the Pacific Ocean next May 24 - May 27. The submission system
opens September 1. Program chairs Tek Thongpapanl and Kate Pounders
have put together an enticing program outline that calls for research on
the latest ground-breaking topics. Don't miss it!
2016 AMS World Marketing Congress - Paris, France
The 19th Academy of Marketing Science World Marketing Congress took place July 19-23 at IESEG School of Management’s Paris campus. 450 participants attended many of the more than 100 sessions covering the latest research topics including leveraging big data for marketing success, relationship quality in a high tech but not always high touch era and the latest in research publication ethics. Check back soon or see Facebook for photos of the gala dinner which took place on the Yacht de Paris as it cruised on the Seine through the heart of Paris. Olivier Dexemple, Head of Marketing for Coca-Cola France, was named 2016 AMS Global Marketer of the Year. Click HERE for a short bio about Olivier Dexemple. His address discussed how real-world brand management may be better referred to as "crazy-world" marketing and how managing brands like Capri-Sun, even though smaller than Coke, bring many challenges and pride in success. A big thanks to our team at IESEG and to our program chairs, Catherine Demongeot, Jean-Luc Herrmann and David J. Ortinau, for making this event possible. Here is a photo from the kick-off of the Gala Dinner. http://www.ams-web.org/photos/alumni/gallery/24833080/med_20160727_124359_18656.jpg
AMS is an official partner of the 2017 Emerging Markets Conference Board Annual Conference to be hosted in India. The conference will take place January 6-8, 2017 at the IIM Lucknow Noida campus in the National Capital Region of India. Deadline for abstract submission is August 30th 2016. More information can be found by clicking HERE.
Online Proceedings Archive Open: Springer has digitized the back volumes of Developments in Marketing Science (the Proceedings of the Annual Conference) as well as back issues of other AMS Proceedings. The Proceedings Archive can be accessed from the members page. If you'd like a copy of a back issue, contact Springer at link.springer.com and search Academy of Marketing Science.
The Harold and Muriel Berkman Charitable Foundation® once again announces its Grant and Scholarship Application process for 2016. In the last two years, the Foundation has awarded over $50,000 in grants and scholarships. The deadline for applying is in August. For more information on the Berkman Charitable Foundation, including information about eligibility for and how to apply for an award, visit berkmanfoundation.org.
Thanks to the many who participated in the 44th AMS Annual Conference. We set an all-time attendance record for the event which was highlighted with Mickey Mouse accepting the AMS Outstanding Marketer award for the late Walt Disney, a fantastic lazer light-show at a reception at EPCOT and a concluding banquet the culminated with the Magic Kingdom fireworks show. Special appreciation to our program chairs, Dip Biswas and Christian Germelmann. Follow this link to the members section to see more award winners.
The 18th Academy of Marketing Science World Marketing Congress took place July 21 to July 25. More than 300 attendees participated in a program consisting of 100 sessions. The sessions spanned practically every aspect of marketing and related areas. The program included authors from over 50 countries. Special thanks to University of Bari Aldo Moro and to Luca Petruzzellis in particular for organizing special events that added so much to the program and truly captured the flavor of the Puglia. During the gala dinner held on Friday evening, AMS recognized Kean Etro of Etro Fashion (www.etro.com) as the 2015 AMS Global Marketer of the Year. Kean reminded us in brief remarks of the importance of translating regional authenticity into all aspects of business as a way of leveraging value. Stay tuned to the members page for postings of photos and updates on the Proceedings.
The 43rdAcademy of Marketing Science Annual Conferenceis complete. Nearly 400 AMS Fellows and Student Fellows attended the conference, which was followed by a doctoral consortium held at the nearby University of Colorado Denver campus attended by 50 students-one from each state. Once again, the AMS Annual Conference was marked by the extreme degree of cordiality and conviviality that are trademarks of AMS events. At the Conference, V.K. Kumar was named the 2015 AMS-Cutco Distinguished Marketing Educator and Dina Howell of Satchi and Satchi was recognized as the 2015 AMS Outstanding Marketer of the Year. The official proceedings are available on the Members page.
The Harold & Muriel Berkman Charitable Foundation, Inc.® made its first awards in 2014. The Board of Directors met on November 20 and completed awards to 21 students and two faculty members. Among the students, 12 are US Combat Veterans, with 5 earning a Combat Infantryman Badge and three earning Bronze Stars. In addition, several awards went to promising marketing students and two grants were awarded to further the development of science in marketing. The Award Committee received over 150 scholarship applications and three dozen grant proposals.
"This great country has given so much to mine and Muriel’s parents who came here with nothing and built a better life for our families, and this is our way of giving back” (Harold W. Berkman, November 20, 2014).
The Foundation is now accepting applications and grant proposals for 2015. . For more information, see berkmanfoundation.org or contact Barry J. Babin, Chair of the Berkman Foundation Awards Committee.
To access the first volume of AMS Review journal, follow this link.
AMS Special Announcements
Click on "Members" in the upper right hand corner for access to members only page including Qualtrics data access and online access to JAMS and AMSR.
Special offer for Active AMS Members for discounted access to Consumer and Professional Panels. We've partnered with Qualtrics for low price data access. Completed and valid responses available for as little as $5 each. Go to the member page for more information about the AMS-Qualtrics Partnership.
Online Access to JAMS Members Only: You can follow this link to access JAMS. You must be logged in to the AMS website using your AMS user name and password. As an added bonus, AMS members now have access to the Journal of Business Ethics, the Journal of Business and Psychology, and Marketing Letters as well. Start your search here!
Join AMS Online Today! Become one of the over 1,500 active members of the Academy of Marketing Science. AMS is an international, scholarly, professional organization, dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world.
Members Only: You can get online access JAMS and AMSR as an active member. You must be logged in to the AMS web site using your AMS user name and password. As an added bonus, AMS members now have access to the Journal of Business Ethics, the Journal of Business and Psychology and Marketing Letters as well. Visit the "member" page to start your search here!