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5/24/2017 » 5/26/2017
2017 AMS Annual Conference

6/27/2017 » 7/1/2017
2017 AMS World Marketing Congress

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2017 AMS World Marketing Congress - Christchurch, New Zealand - Time to Submit

The 20th Academy of Marketing Science World Marketing Congress will be held from 27 June through 1 July, 2017. The host will be the University of Canterbury. Program Co-Chairs are Paul Ballentine (,  Lucie Ozanne ( and Ekant Veer ( If you are interested in being considered to become a track chair/co-chair or reviewer or to be of assistance in some other way, please contact Paul or Lucie now. The Call for Papers is available on the website for this congress.  The submission system is NOW OPEN and the submission deadline is Oct. 1!!  The WMC promises to be another outstanding event!  Check out the photo gallery for photos from past WMCs.

2017 Annual Conference - Coronado Island, California

The 45th AMS Annual Conference will take place at the Hotel del Coronado on the Pacific Ocean next May 24 - May 27.  The submission system is open.  Program chairs Tek Thongpapanl and Kate Pounders have put together an enticing program outline that calls for research on the latest ground-breaking topics.  Don't miss it!

2016 AMS World Marketing Congress - Paris, France

The 19th Academy of Marketing Science World Marketing Congress took place July 19-23 at IESEG School of Management’s Paris campus. 450 participants attended many of the more than 100 sessions covering the latest research topics including leveraging big data for marketing success, relationship quality in a high tech but not always high touch era and the latest in research publication ethics. Check back soon or see Facebook for photos of the gala dinner which took place on the Yacht de Paris as it cruised on the Seine through the heart of Paris. Olivier Dexemple, Head of Marketing for Coca-Cola France, was named 2016 AMS Global Marketer of the Year. Click HERE for a short bio about Olivier Dexemple. His address discussed how real-world brand management may be better referred to as "crazy-world" marketing and how managing brands like Capri-Sun, even though smaller than Coke, bring many challenges and pride in success. A big thanks to our team at IESEG and to our program chairs, Catherine Demongeot, Jean-Luc Herrmann and David J. Ortinau, for making this event possible. See the photo gallery for memories!

2017 Emerging Markets Conference Board Annual Conference

AMS is an official partner of the 2017 Emerging Markets Conference Board Annual Conference to be hosted in India. The conference will take place January 6-8, 2017 at the IIM Lucknow Noida campus in the National Capital Region of India. Deadline for abstract submission is August 30th 2016. More information can be found by clicking HERE.

AMS Publication News

Online Proceedings Archive Open: Springer has digitized the back volumes of Developments in Marketing Science (the Proceedings of the Annual Conference) as well as back issues of other AMS Proceedings. The Proceedings Archive can be accessed from the members page. If you'd like a copy of a back issue, contact Springer at and search Academy of Marketing Science.

Berkman Foundation Research Grant Fellowships and Student Scholarships

The Harold and Muriel Berkman Charitable Foundation® once again announces its Grant and Scholarship Application process for 2016. In the last two years, the Foundation has awarded over $50,000 in grants and scholarships. The deadline for applying is in August. For more information on the Berkman Charitable Foundation, including information about eligibility for and how to apply for an award, visit  


2016 AMS Annual Conference - Disney's Contemporary Resort

Thanks to the many who participated in the 44th AMS Annual Conference. We set an all-time attendance record for the event which was highlighted with Mickey Mouse accepting the AMS Outstanding Marketer award for the late Walt Disney, a fantastic lazer light-show at a reception at EPCOT and a concluding banquet the culminated with the Magic Kingdom fireworks show.  Special appreciation to our program chairs, Dip Biswas and Christian Germelmann.  Follow this link to the members section to see more award winners.

2015 AMS World Marketing Congress - Bari, Italy - Palace Hotel

The 18th Academy of Marketing Science World Marketing Congress took place July 21 to July 25.  More than 300 attendees participated in a program consisting of 100 sessions.  The sessions spanned practically every aspect of marketing and related areas.  The program included authors from over 50 countries.  Special thanks to University of Bari Aldo Moro and to Luca Petruzzellis in particular for organizing special events that added so much to the program and truly captured the flavor of the Puglia.  During the gala dinner held on Friday evening, AMS recognized Kean Etro of Etro Fashion ( as the 2015 AMS Global Marketer of the Year.  Kean reminded us in brief remarks of the importance of translating regional authenticity into all aspects of business as a way of leveraging value.  Stay tuned to the members page for postings of photos and updates on the Proceedings.

2015 AMS Annual Conference - Denver, Colorado

The 43rd Academy of Marketing Science Annual Conference is complete.  Nearly 400 AMS Fellows and Student Fellows attended the conference, which was followed by a doctoral consortium held at the nearby University of Colorado Denver campus attended by 50 students-one from each state. Once again, the AMS Annual Conference was marked by the extreme degree of cordiality and conviviality that are trademarks of AMS events.  At the Conference, V.K. Kumar was named the 2015 AMS-Cutco Distinguished Marketing Educator and Dina Howell of Satchi and Satchi was recognized as the 2015 AMS Outstanding Marketer of the Year. The official proceedings are available on the Members page.

2014 AMS World Marketing Congress Proceedings: The Official Proceedings of the 17th AMS WMC held in August 2014 on the ESAN University campus in Lima, Peru is now available from the members page.  

Berkman Charitable Foundation

The Harold & Muriel Berkman Charitable Foundation, Inc.® made its first awards in 2014.  The Board of Directors met on November 20 and completed awards to 21 students and two faculty members.   Among the students, 12 are US Combat Veterans, with 5 earning a Combat Infantryman Badge and three earning Bronze Stars.  In addition, several awards went to promising marketing students and two grants were awarded to further the development of science in marketing.  The Award Committee received over 150 scholarship applications and three dozen grant proposals. 

"This great country has given so much to mine and Muriel’s parents who came here with nothing and built a better life for our families, and this is our way of giving back” (Harold W. Berkman, November 20, 2014).

The Foundation is now accepting applications and grant proposals for 2015. . For more information, see or contact Barry J. Babin, Chair of the Berkman Foundation Awards Committee.


AMS Review

To access the first volume of AMS Review journal, follow this link.


AMS Special Announcements

Click on "Members" in the upper right hand corner for access to members only page including Qualtrics data access and online access to JAMS and AMSR. 

Special offer for Active AMS Members for discounted access to Consumer and Professional Panels. We've partnered with Qualtrics for low price data access. Completed and valid responses available for as little as $5 each. Go to the member page for more information about the AMS-Qualtrics Partnership

Online Access to JAMS
Members Only:  You can follow this link to access JAMS.  You must be logged in to the AMS website using your AMS user name and password.  As an added bonus, AMS members now have access to the Journal of Business Ethics, the Journal of Business and Psychology, and Marketing Letters as well.  Start your search here!


Join AMS Online Today!
Become one of the over 1,500 active members of the Academy of Marketing Science. AMS is an international, scholarly, professional organization, dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world.

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Contact AMS:
Academy of Marketing Science
Louisiana Tech University
PO Box 3072
Ruston, LA 71272

Phone: (318) 257 2612(318) 257 2612   or Fax: (318) 257-4253

Other Upcoming Conferences/Events

Call for Papers: RAM Special Issue on Visualization, Deadline January 5, 2017.

Latest Issue of RAM (Recherche et applications en marketing).

Special Issue: Journal of Global Scholar of Marketing Science - September 30, 2016

Researching Consumers of Emerging Markets -  January 5-7, New Delhi

New Journal:

Global Advances in Business Communication Journal

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Members Only:  You can get online access JAMS and AMSR as an active member.  You must be logged in to the AMS web site using your AMS user name and password.  As an added bonus, AMS members now have access to the Journal of Business Ethics, the Journal of Business and Psychology and Marketing Letters as well.  Visit the "member" page to start your search here!

Please contact us with any questions at:

Phone: (318) 257-2612


AMS Distinguished Fellows